Launch of Conscious Capitalism in Australia

For the first time in Australia Raj Sisodia, Professor of marketing at Bentley University Massachusetts will launch the global movement of Conscious Capitalism. He will discuss findings from his book Firms of Endearment that show companies operating from a purpose greater than just delivering profits to shareholders creates outstanding results on investment and builds employee trust, low turnover and high productivity.

About Conscious Capitalism
Conscious Capitalism is an emerging form of capitalism that holds the potential for enhancing corporate performance, while at the same time improving the quality of life for billions of people. The Conscious Capitalism movement challenges business leaders to re-think why their organisations exist and to re-imagine how business gets done. Conscious businesses demonstrate four key characteristics:
Purpose – the business exists to serve a higher purpose beyond making money,
Stakeholder Relationship Model – the business operates in order to optimise value for all stakeholders, not just shareholders,
Conscious Leadership – the leaders of the business are driven to serve the purpose of the business, as well as delivering value to all stakeholders,
Conscious Culture – the business fosters a conscious culture.

Some of the most successful companies following the conscious capitalism movement include; Google, IKEA, Toyota, Johnson & Johnson, Starbucks, Caterpillar and America’s Patagonia and Whole Foods.

For more information visit; www.consciouscapitalism.org